Friday, July 28, 2006

Random design idea link: some people did a bunch of famous logos in 'web 2.0' style.

2 Comments:

Blogger Triesta said...

Could you explain what Web 2.0 is? I have heard the rumblings of it as something "coming" but no one could really define it.

The logos would be great to show to the students as a feature in class.

10:08 AM

 
Blogger Brian Ashe said...

Ha... NO ONE knows what 'Web 2.0' is. It's kind of a weird thing. Remember the dot-com bubble of the late-1990s? Web 2.0 is like that, but with more gradients. :-)

Seriously, 'Web 2.0' is a term invented to describe a new generation of web sites and applications. The main difference between it and 'Web 1.0' (as it is now known) is that Web 2.0 applications feature rich interfaces, made possible by new technologies like AJAX. (Asynchronous Javascript And XML.) You know how Google Maps lets you click and drag the map to pan around, and GMail is almost instant in drawing new screens? That's Web 2.0.

Web 2.0 also refers to any new site--used jokingly to describe hot new sites with tons of visitors but no business model, like Flickr and YouTube.

Tim O'Reilly, head of tech publishing giant O'Reilly and Associates (ORA, now O'Reilly Media) and creator of the phrase 'Web 2.0' defines it thusly: Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.

So, basically, Web 2.0 is the New Hotness. And just as the stereotypical 'look' of the original WWW was dithered 3D GIFs, black backgrounds, and a general cyberpunk/Blade Runner look (or--bold yellow and dark blue, if you were a 'serious' business), the look of Web 2.0 is soft and smooth, with quasi-photo-realistic illustrated icons, gradients, and rounded rectangles--similar to how Windows XP and Mac OS X look.

5:02 PM

 

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